Featured in Daybreak's "Working" Series

Softcover: 268 Pages

Author: Michael E. Gerber

Product Description:

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business. Gerber walks through the steps in the life of business - from entrepreneurial invancy through adolescent growing pains to the mature entrepreneurial perspective: ithe guilding light of all businesses that succeed - and shows how to apply the lessons of franchising to any business, wheather or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in our business.

About the Author:

Michael E. Gerber is the founder and CEO of E-Myth Worldwide, base in Santa Rosa, California. He is also the bestselling author of The E-Myth Physician, The E-Myth Manager, The E-Myth Contractor and the E-Myth Mastery, as well as a highly sought-after speaker and small business revolutionary.