Team Hope Brand Standards
Move with purpose. Live with hope.
Team Hope is a global movement powered by people who believe action creates impact. Through health and wellness challenges, we strengthen bodies, build real community, and raise life-changing support for global needs—like clean water wells, youth camps in Africa, and hands-on help where it's needed most.
We’re not a charity. We’re a team.
We train together. We sweat together. We give together.
Every mile, rep, and step pushes hope further into the world.
THE VIBE
Energetic. Gritty. Grounded.
THE TONE
Inclusive, mission-minded, and built for everyday heroes.
THE TRIBE
Young Adults of all ages, families, kids—all moving as one.
This isn’t just about doing good.
It’s about becoming a people who live and give with purpose.
Welcome to Team Hope.
Brand Personality
Welcoming
Creative
Authentic
Progressive
Rooted
Community-centered
Mission
Team Hope is a global movement of everyday heroes who move with purpose and live with hope, transforming lives through health and wellness challenges that strengthen bodies, forge authentic community, and deliver life-changing support for global needs like clean water wells, African youth camps, and hands-on aid. Not a charity but a united team, we train, sweat, and give together, pushing hope further with every mile, rep, and step. Energetic, gritty, and grounded, our inclusive, mission-minded tone welcomes young adults, families, and kids to join as one tribe, becoming a people who live and give with unwavering purpose.
Meaning
The Team Hope icon, a sleek, stylized plus sign, carries a triple-layered meaning. It symbolizes adding hope and life through action, evokes the healing and rescue tied to the universal plus of care, and subtly nods to the cross of Christ, grounding our mission in faith.
Visual Identity
The Team Hope brand consists of two core visual elements: the wordmark and the brand Icon.
THE WORDMARK
THE ICON
The wordmark and the bug combine into a fixed lockup. The spatial relationship between the elements may not be altered. The lockup is intentionally asymmetrical but must always be visually centered as a whole within any design environment.
External communications must use either the wordmark or the full lockup. The brand icon may not be used alone in external communications.
Internal communications may use the wordmark, the full lockup, or the brand bug independently, as internal audiences have established brand familiarity.
Brand Name Usage
In written text outside of the logo or brandmark, follow these rules:
In a sentence: Capitalize the T and H.
Example: We are excited to present Team Hope.
In a phrase or title: Capitalize the entire title.
Example: TEAM HOPE
Never modify the casing of the brandmark graphic.
Never typeset the logo using standard fonts.
Always use approved brandmark files.
Clear Space and Minimum Size
Clear Space:
Maintain a clear space around the wordmark, bug, and lockup.
No brand pairing.
Minimum Sizes:
Wordmark: Not smaller than 1.5 inches or 150 pixels wide
Lockup: Not smaller than 1.75 inches or 175 pixels wide
Icon alone: Not smaller than 0.75 inches or 75 pixels wide
Logo Misuse
Do not stretch, distort, rotate, or skew the logo.
Do not alter the relationship between the wordmark and bug.
Do not recolor the brandmark except for approved solid brand colors.
Do not outline, add shadows, glows, or other effects.
Do not place the logo over complex, low-contrast, or busy backgrounds.
Only use provided brand files.
Color Standards
The Team Hope brand is anchored by a primary color, a main complementary color, and a defined supporting palette. Color usage must maintain consistency and reinforce the brand’s welcoming, creative, and community-focused identity.
Supporting colors should be used thoughtfully to build depth, warmth, and contrast without overpowering the primary brand color.
