Daybreak Brand Standards
Daybreak is a welcoming, creative, and spiritually-rooted community committed to helping people move forward in their faith journey at their own pace. The Daybreak brand expresses connection, openness, progress, and belonging through a clean, modern visual system that emphasizes clarity, flexibility, and excellence.
This guide establishes the visual and verbal standards that define the Daybreak brand. Every execution should feel unified, refined, and true to Daybreak’s spirit.
Brand Essence
Daybreak exists to create space for growth, connection, and creativity. It is a place where people are welcomed exactly where they are and encouraged to move forward without pressure. Our brand visually represents freedom, movement, relationship, and hope.
Brand Integrity
The Daybreak brand is a living system. It is grounded in consistency but fueled by creativity. Every use of the wordmark, bug, and lockup should honor the spirit of the brand — welcoming, artistic, progressive, and rooted in excellence.
The strength of Daybreak’s identity lies not in rigid uniformity, but in thoughtful, creative consistency that leaves room for imagination while protecting what makes Daybreak recognizable, trusted, and beloved.
Brand Personality
Welcoming
Creative
Authentic
Progressive
Rooted
Community-centered
Mission
To inspire growth, foster community, and encourage people of all ages to move toward Jesus at their own pace in a culture of creativity, family, and spiritual excellence.
Meaning
The brand icon is composed of nine circles in a grid. Some of the circles are connected and others are not. This represents acceptance and inclusion for everyone’s spiritual journey. Similarly, it embraces a value for community and friendship.
Visual Identity
The Daybreak brand consists of two core visual elements: the wordmark and the brand bug.
The wordmark is a custom typographic representation of the name daybreak, set in all lowercase within the logo form. It conveys stability, approachability, and forward movement.
The brand bug is a 3x3 grid of nine circles. Some circles are connected, others stand independently, symbolizing the uniqueness of every journey. It is simple, bold, and instantly recognizable.
The wordmark and the bug combine into a fixed lockup. The spatial relationship between the elements may not be altered. The lockup is intentionally asymmetrical but must always be visually centered as a whole within any design environment.
External communications must use either the wordmark or the full lockup. The brand bug may not be used alone in external communications.
Internal communications may use the wordmark, the full lockup, or the brand bug independently, as internal audiences have established brand familiarity.
The Daybreak brandmark is always rendered as a solid color. It is never outlined, patterned, or textured.
Brand Name Usage
In written text outside of the logo or brandmark, follow these rules:
In a sentence: Capitalize the D as a proper noun.
Example: We are excited to welcome you to Daybreak this weekend.
In a phrase or title: Capitalize the D in Daybreak when used in titles,
headings, or promotional language.
Example: Daybreak Christmas Experience
In standalone visual usage: Use the official brandmark file, which displays daybreak in all lowercase.
Never modify the casing of the brandmark graphic.
Never typeset the logo using standard fonts.
Always use approved brandmark files.
Clear Space and Minimum Size
Clear Space:
Maintain a clear space around the wordmark, bug, and lockup
equal to the height of the lowercase "d" in daybreak.
Minimum Sizes:
Wordmark: Not smaller than 1.5 inches or 150 pixels wide
Lockup: Not smaller than 1.75 inches or 175 pixels wide
Bug alone: Not smaller than 0.75 inches or 75 pixels wide
Logo Misuse
Do not stretch, distort, rotate, or skew the logo.
Do not alter the relationship between the wordmark and bug.
Do not recolor the brandmark except for approved solid brand colors.
Do not outline, add shadows, glows, or other effects.
Do not place the logo over complex, low-contrast, or busy backgrounds.
Only use provided brand files.
Color Standards
The Daybreak brand is anchored by a primary color, a main complementary color, and a defined supporting palette. Color usage must maintain consistency and reinforce the brand’s welcoming, creative, and community-focused identity.
Primary Color
Dusty Blue
Pantone 7696 C
HEX: #6195AB
RGB: 97, 149, 171
CMYK: 65, 31, 25, 1
Dusty Blue is the core identity color for Daybreak. It should be used prominently in corporate materials, signage, digital presence, and branded communications.
Complementary Color
Dusty Copper
Custom
HEX: #AE7863
RGB: 174, 120, 99
CMYK: 23, 57, 56, 9
Dusty Copper serves as the primary complementary color. It should be used strategically to highlight, accent, and create energy alongside Dusty Blue.
Supporting Colors
Muted Dusty Blue , HEX: #4C7E92, RGB: 76, 126, 146, CMYK: 64, 24, 21, 45
Soft Slate Blue, HEX: #85AFBF , RGB: 133, 175, 191 , CMYK: 45, 15, 15, 6
Soft Clay, HEX: #C8A495, RGB: 200, 164, 149, CMYK: 19, 35, 38, 0
Rich Brown , HEX: #815543, RGB: 129, 85, 67, CMYK: 37, 66, 75, 26
Supporting colors should be used thoughtfully to build depth, warmth, and contrast without overpowering the primary brand color.
Sub-Brand Architecture
Daybreak maintains a structured brand hierarchy to distinguish between internal ministries and external-facing offerings.
Primary sub-brands operate under the Daybreak corporate identity. These include Daybreak Kids, Daybreak Students, Justice Mission, and Daybreak LIVE. Sub-brands should maintain clear visual ties to the corporate brand whenever possible, through typography, color, and brand narrative.
Associated brands are initiatives created by Daybreak that serve broader or external audiences. These include The Daybreak Coffee Co, Explorers Camp, and Growth Guides. Associated brands have independent visual identities but should maintain a subtle connection to the Daybreak spirit where appropriate.